Text-to-Movie by xtranormal. Very cool. Reading the “about us” page sounds familiar. They’re clearly wanting to do the same thing with movies that we’re doing with games.
Nice metaphor they’ve taken advantage of is the notion of a “script” (i.e. typed dialogue and stage direction) as a fundamental component of movies. People get that, they can wrap their heads around it. I think we’re close to finding the same thing with games, but the metaphor is not quite as concrete yet.